"Innovative in all aspects" – what Geely Auto's strategy means


11 Sep 2023

Innovative in all aspects – what Geely Auto's strategy means

  • Geely Auto, a part of Geely Holding, expands production within the framework of a new approach and concept and focuses on electrification
  • Over the past ten years, Chinese automaker Geely has invested 100 billion yuan in technology research and development.
  • In the ranking of car exports, China is on the second place worldwide and is already ahead of Germany  

In the past few years, the global automotive industry has been moving from fossil fuels to new energy. Chinese automobile brands are also following the world trend and demands and are increasingly intensively producing electrified cars. These include Geely Holding-affiliated Geely Auto. Since last year, the company has developed a new strategy with the slogan-All Round Innovation, which is related to the innovative approach to production and the transition to new energy.

The Chinese brand Geely uses the latest approaches in the industry and modern technologies in production and does not save financial resources for the latter. Geely has invested 100 billion yuan in technology research and development over the past ten years. As a result, Geely has gained significant technological advantages in the fields of Intelligent Technology, New Energy Power Transmission technology, smart salon and intelligent control.

Geely Holding is a Chinese multinational automotive brand founded in 1986 and joined the automotive industry in 1997 with its subsidiary, Geely Auto. The company is currently the seventh largest automaker in China. In addition to auto manufacturing, Geely Holding is actively engaged in the acquisition of well-known brands of the world auto industry, including the Volvo Cars Light car manufacturer from Ford Motor Company in 2010, and the British sports car manufacturer, Lotus, in 2017. Today, This largest holding owns such well-known companies as: Volvo Cars, Lotus, Polestar, Smart, Lynk & Co and others. Geely has official dealerships in 33 countries, including Europe. Under the Geely Auto Brand, 8 models of cars are presented. Of these, 5 SUVs (MONJARO, TUGELLA, COOLRAY, AZKARRA and OKAVANGO), 2 EV (GEOMETRY C and GEOMETRY E) and 1 sedan (EMGRAND). The most popular among them is the compact SUV Geely Coolray. Geely cars are distinguished by durability, safety systems, integration of modern technologies and affordable prices.

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